Registration of Weak and Evocative Trademarks

por | Abr 5, 2025 | Sin categoría

Registration of Weak and Evocative Trademarks This article analyzes how weak and evocative trademarks can be protected under Peruvian and Andean Community law, even when they are not explicitly listed in legislation. It outlines the distinctions between descriptive,...

Protection of Geographical Indications in Peru

por | Abr 5, 2025 | Sin categoría

Protection of Geographical Indications in Peru This article offers an in-depth look at how Peru’s legal framework recognizes and protects geographical indications (GIs), including both national and international appellations of origin and collective trademarks. It...
Should we patent it or keep it a secret?

Should we patent it or keep it a secret?

por | Abr 5, 2025 | Sin categoría

Should we patent it or keep it a secret? Ariana Gayoso Echevarria of Estudio Colmenares & Asociados evaluates the protection secured through patents compared to trade secrets and offers examples of when each is beneficial. Download the full article (in English)...
The entrepreneur during pandemic times

The entrepreneur during pandemic times

por | Abr 5, 2025 | Sin categoría

The entrepreneur during pandemic times Luis Gayoso Frayssinet, Managing Partner of Estudio Colmenares & Associados, discusses the increased use of e-commerce in Peru as a result of the  pandemic. Download the full article published in the 2021 GLOBAL IP DIRECTORY...