Trade names evokes the characteristics, quality and guarantee of the commercial activity. It is a sign that identifies an economic activity a company or a commercial establishment.

You can have more than one business name. They are independent of the names of the company names of legal persons, both of which may coexist.

There are celebrations and representative events for each country, which motivate the creation of distinctive signs, which can also be owned by the State, such as those created to identify projects or events.

To find out the requirements of this procedure, you can contact us:

𝐌𝐚𝐫𝐢́𝐚 𝐝𝐞𝐥 𝐂𝐚𝐫𝐦𝐞𝐧 𝐀𝐫𝐚𝐧𝐚, head of the legal department, wrote an article for Lexology about the registration and use of trademarks in Peru. This firm is dedicated to collecting information on requirements and formalities for the registration of trademarks and patents worldwide.If you want more information, you can enter here: .










Karlz Benz, fundador de Mercedes Benz, es un empresario austriaco que comerciaba con vehículos Daimler. Decidió llamar a sus autos Mercedes en honor a la hija de 11 años de Emil Jellinek, cuyo nombre completo era Mercedes Adrienne Manuela Ramona Jelinek. “Mercedes” fue registrada como marca el 23 de junio de 1902. Actualmente, Mercedes-Benz es la única marca de automóviles con nombre femenino.



PlayStation 1 design was registered in Peru on October 31, 2000, and the PlayStation 5 design was registered on June 25, 2021.Sony Computer Entertainment has been protecting the industrial designs of the PlayStation in Peru since 1999







Emojis are produced, manufactured and classified as original artistic works of the author in which the thinking of the author is presented in the form of emoji.Emojis are susceptible to the merger doctrine, which removes copyrights protection for details that are common or expected in context, which removes copyright protection for details that are common or expected in context. Emojis strive to communicate their ideas as widely as possible

The sectors that make intensive use of industrial property rights related to the protection of products, or innovations in general, through patents, utility models, industrial designs and trademarks, generated in Peru an average annual added value of 338,754 million of soles, 55% of the national gross domestic product (PBI).









A utility model is considered to be any new form, configuration o arrangement of elements, tool, instrument. Mechanism or other object, that allows a better or different operation, use or manufacture or the object that incorporates it or that provides it with some utility, advantage or technical effect that it did not have before



In an increasingly globalized environment where internationalization is part of the natural growth process of a company, it is important to have a good level of brand protection.Brand is what we know as the intangible Value of the company. Hence the need to protect them, not only to protect our business but to prevent the illegitimate use that any third party could make of them.It is also necessary to have te trademark registered with the corresponding Trademark Office, since only in that case can we resort to the protection mechanisms that the legislation on intellectual property offer us.

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