In an increasingly globalized environment where internationalization is part of the natural growth process of a company, it is important to have a good level of brand protection.Brand is what we know as the intangible Value of the company. Hence the need to protect them, not only to protect our business but to prevent the illegitimate use that any third party could make of them.It is also necessary to have te trademark registered with the corresponding Trademark Office, since only in that case can we resort to the protection mechanisms that the legislation on intellectual property offer us.
