Registration of Weak and Evocative Trademarks

This article analyzes how weak and evocative trademarks can be protected under Peruvian and Andean Community law, even when they are not explicitly listed in legislation. It outlines the distinctions between descriptive, generic, evocative, and weak marks, and reviews key case law on their registrability.

Download the full article to understand the legal basis for registering and defending less distinctive trademarks.